Part Number: FWD
Four Way Displayer with pallet-jack-accessible wood base
| Offset Panel (Y/N) | Panel Width | Base Dimensions | Max. Shelf Depth |
| Y | 24″ | 38″ x 38″ | 10″ |
| Y | 30″ | 47″ x 47″ | 13″ |
| Y | 36″ | 56″ x 56″ | 16″ |
Example Part #: FWDP5424PM.29T
Four Way Display Panel: FWDP
Height: 54″, 60″
Panel Width:24″, 30″, 36″
Ext Panel: P (Peg)
Int Panel: M (Mtk)
Standard Finish: 29T, Optional Catalog Colors
Example Part #:FWDBP47.2FP
Four Way Dispay Base Pallet Jack: FWDBP
Size (Sq.): 38″,47″, 56″
Standard Finish: 2FP, 2HY, Optional Catalog Colors
| Suffix Key | |
| PLT | – Platinum |
| LAX | – Platinum Laminate |
| MA1 | – Platinum Melamine |
| VB2 | – Black T-Molding |
| CHR | – Charcoal Black |
| 2FP | – LAX Top, PLT Top Cover, CHR Base |
| 2HY | – MA1 Top, PLT Top Cover, CHR Base |
| 29T | – PLT Exterior, PLT Interior, PLT Frame |
The Lozier Four-Way Displayer is a freestanding merchandising fixture designed to present products on four sides, maximizing visibility and accessibility. It allows customers to browse from multiple angles, making it ideal for impulse buys, promotional items, or seasonal merchandise. With its space-efficient footprint, it turns even tight areas into high-performing sales zones.
You can choose from heights of 54″ or 60″, and panel widths of 24″, 30″, or 36″ depending on your space and product needs. Exterior panel styles come in Pegboard or Marteck, while the interior uses Marteck. This range of configurations ensures a seamless fit with your current store layout and shelving systems.
Yes, it’s 100% compatible! The Four-Way Displayer integrates effortlessly with existing Lozier shelving and accessory systems, making it easy to maintain consistency across your entire retail environment while adding modular versatility where needed.
Absolutely. While Platinum (PLT) is the standard finish, you can also select from a variety of Lozier catalog colors to align with your store’s design and branding. This ensures that your fixtures not only function well but also visually support your store’s aesthetic.
These units are incredibly versatile—perfect for apparel accessories, health & beauty, electronics, packaged snacks, impulse items, pharmacy products, and more. With pegboard and Marteck options, you can use hooks, shelves, bins, or custom accessories to tailor the display to any product type.
Its 360-degree design draws attention from every direction, increasing product visibility and dwell time. When placed near entrances, endcaps, or checkout lanes, it naturally encourages browsing, which can lead to higher impulse purchases and increased average transaction values.
Yes! The Four-Way Display Pallet Jack Base (47” x 47”) is a great add-on, making repositioning a breeze. Finished in Charcoal (CHR), it provides sturdy support and keeps your display mobile for seasonal resets or quick merchandising updates.
Definitely. The Four-Way Displayer is especially popular in pharmacy zones, convenience sections, seasonal displays, and anywhere foot traffic is high. Its small footprint and high capacity make it an ideal solution for high-margin or fast-moving inventory.
Constructed with Lozier’s commercial-grade steel and premium Marteck materials, the panels are built for long-term durability. The finishes resist chipping and fading, even in high-traffic areas—meaning your fixtures continue looking professional and performing well for years.
Advance Displays is the largest certified provider of Lozier shelving and accessories in North America, offering immediate inventory availability, fast shipping (1–3 days), and expert guidance. We help ensure your Four-Way Displayer fits perfectly with your existing setup, and we deliver it fast, accurate, and damage-free—every time.
We strive to earn trust and forge lasting client partnerships founded on quality, reliability, accuracy, and a mutual pursuit of customer engagement in inviting retail spaces.
